November 3–7 Is Good Fish Days
Overview
The Fisheries Agency designates November 3–7, 2026, as “Miryogyo WEEK” for Good Fish Days and strengthens the public-private “Miryogyo Project,” which aims to promote the appeal of underused and unused fish, expand their use, and increase their added value. Activities include displays of actual fish, tastings of black sea bream products, a networking event themed around rabbitfish, the Fish-1 Grand Prix, events across Japan, and product launches and sales by participating members.
Key points
- The 2026 Good Fish Days period is designated “Miryogyo WEEK.”
- The Miryogyo Project aims to promote the appeal of underused and unused fish, expand their use, and increase their added value.
- Activities include exhibitions, networking events, a cooking contest, and events in various locations.
Overview
As seafood consumption continues to decline over the long term, the Fisheries Agency established the 3rd through 7th of every month as “Fish Days” in October 2022, and November 3–7 in particular as “Good Fish Days,” to encourage greater consumption. Four years after the designation, the number of participating members had increased by 544 from the initial count to 1,172 as of the end of September.
Changes in the marine environment and other factors are shifting fish species and fishing seasons, and more fish that are appealing but little known and unused are appearing in various regions. In July 2026, the Fisheries Agency launched the project, which works through collaboration among participating members on product development, market access, and information outreach.
Details
From October 26 to 30, actual fish will be displayed and black sea bream products sampled at the Ministry of Agriculture, Forestry and Fisheries’ Consumer Room. At the first networking event on November 27, participants will share regional examples, results, challenges, and collaboration related to rabbitfish, and exchange views, including during a tasting. The media registration deadline is noon on November 24.
At the 12th Fish-1 Grand Prix on December 6, eight teams will compete to showcase the deliciousness of fish dishes. The Fisheries Agency will use a booth and stage to introduce Miryogyo, new products, their development stories, and collaboration involving production regions.
Information will be shared at events in 14 locations across Japan. At a related event in Osaka Prefecture on November 14, Fish Days ambassadors and support team members will appear, and support team members will also appear on the 14th and 15th of that month. Fish dishes will be served in the Ministry of Agriculture, Forestry and Fisheries cafeteria, and fish-related content will be displayed at the main entrance from November 4 to 18. Twenty participating members will launch new products and hold sales events.