Vegetable Growth, Shipments and Price Outlook for July 2026
Overview
The Ministry of Agriculture, Forestry and Fisheries published its outlook for the growth conditions, shipment volumes, and prices of vegetables shipped to the Tokyo Central Wholesale Market in July 2026, based on interviews with major production areas and wholesale companies. Prices for broccoli and tomatoes are expected to remain above normal levels, while prices for napa cabbage and onions are expected to remain below normal levels. During the first half of July, shipment volumes of cucumbers, tomatoes, green peppers, and potatoes are expected to be slightly below normal and prices slightly above normal, while both are expected to be at normal levels during the second half.
Key points
- In July, prices for broccoli, tomatoes, and other vegetables are expected to remain above normal levels.
- Prices for napa cabbage and onions are expected to remain below normal levels.
- During the first half of July, shipment volumes of cucumbers, tomatoes, green peppers, and potatoes are expected to be slightly below normal, and prices slightly above normal. Both are expected to be at normal levels during the second half.
Overview
The Ministry of Agriculture, Forestry and Fisheries published its outlook for the growth conditions, shipment volumes, and prices in July 2026 of vegetables shipped to the Tokyo Central Wholesale Market, based on interviews with major production areas and other sources. The vegetables covered are daikon, carrots, napa cabbage, cabbage, spinach, green onions, broccoli, lettuce, cucumbers, eggplants, tomatoes, green peppers, potatoes, taro, and onions.
In recent years, as irregular weather has caused greater fluctuations in vegetable prices, interviews with major production areas, wholesale companies, and others have been conducted since 2011. This outlook was prepared using the average of the past five years as the normal level. The 2020-base Consumer Price Index was 113.5 overall and 128.7 for food in May 2026.
Impact
This initiative aims to encourage optimized shipment decisions by production areas and purchasing behavior by consumers, thereby contributing to stable vegetable supply and prices. The Ministry of Agriculture, Forestry and Fisheries is implementing the Eat Vegetables Project to promote greater vegetable consumption.
Details
In July 2025, the shipment shares by major production area were as follows: daikon, Hokkaido 49% and Aomori 35%; carrots, Aomori 61%, Hokkaido 21%, and Chiba 13%; napa cabbage, Nagano 87% and Gunma 12%; cabbage, Gunma 72% and Iwate 14%; spinach, Gunma 46%, Tochigi 33%, and Ibaraki 11%; green onions, Ibaraki 57%, Chiba 12%, and Hokkaido 5%; broccoli, Hokkaido 72% and Nagano 22%; and lettuce, Nagano 84% and Gunma 13%. For cucumbers, the shares were Fukushima 44%, Iwate 13%, and Akita 10%; for eggplants, Gunma 43%, Ibaraki 22%, and Tochigi 17%; and for tomatoes, Hokkaido 23%, Aomori 13%, Iwate 12%, and Gunma 11%.
Daikon, carrots, cabbage, spinach, green onions, lettuce, eggplants, and taro are growing generally smoothly, and their shipment volumes and prices in July are expected to be at normal levels. Napa cabbage is showing signs of recovery; its shipment volume is expected to be slightly above normal and its price below normal. Broccoli is showing a trend toward increased planted area, and its shipment volume and price are expected to be slightly above normal. Onion shipments from Saga Prefecture are expected to be slightly above normal, while the overall onion price is expected to be below normal.
Due to the effects of cloudy and rainy weather in early June on cucumbers and cloudy weather in late June on green peppers, shipment volumes during the first half of July are expected to be slightly below normal and prices slightly above normal. Tomatoes are expected to have the same outlook because shipments from earlier production areas are ending sooner than expected. Potatoes have the same outlook because rainfall and rising temperatures are advancing growth and shipments from earlier production areas are ending sooner than expected. For all four vegetables, shipment volumes and prices during the second half of July are expected to be at normal levels.
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