Japanese Rice Innovation at the 13th Japan Food Export EXPO WINTER
Overview
The Ministry of Agriculture, Forestry and Fisheries will participate in the 13th “Japan Food” Export EXPO WINTER, held at Tokyo Big Sight from November 11 to 13, 2026. In cooperation with the All Japan Rice and Rice-Related Food Export Promotion Council, it will present efforts to expand exports of rice and rice products, along with uses and use cases for rice flour products, rice crackers, packaged rice, and other items. The exhibition aims to deepen visitors’ understanding and lead to new export business opportunities.
Key points
- The Ministry of Agriculture, Forestry and Fisheries will participate in the 13th “Japan Food” Export EXPO WINTER.
- The exhibition aims to deepen visitors’ understanding and lead to new export business opportunities.
- It will introduce rice flour products, rice crackers, packaged rice, and other items by use and use case.
Overview
The concept is “DISCOVER JAPANESE RICE: Encounter Japanese rice and rice products you have yet to discover.” The Ministry of Agriculture, Forestry and Fisheries will also present efforts to expand exports of rice and rice products.
The event runs from Wednesday, November 11, 2026, through Friday, November 13, 2026. It is open each day from 10:00 to 17:00.
Impact
The exhibition aims to deepen visitors’ understanding of Japanese rice and rice products and lead to new export business opportunities.
Details
In cooperation with the All Japan Rice and Rice-Related Food Export Promotion Council, the Ministry will share the appeal of rice products with domestic and international buyers and others.
The main exhibits will cover the Ministry of Agriculture, Forestry and Fisheries’ efforts to expand exports and rice products by use and use case. Categories include Rice Snacks (rice crackers, snacks, and other items), Rice Baking (rice flour bread, baked goods, and other items), and Rice Products (packaged rice, brown rice products, and other items), with exhibits planned in each category.
The venue is Tokyo Big Sight, and the organizer is RX Japan LLC.