Warning About Emails Falsely Claiming CAA Research Requests
Overview
It has been confirmed that several businesses received emails from a research company claiming to have received a voluntary cooperation request from the Consumer Affairs Agency (CAA). The CAA’s Guidance Unit in the Representation Policy Division accepts advance consultations on plans businesses intend to carry out, but does not provide advice or comments on representations that have already been made. The CAA is urging consumers and businesses to exercise caution.
Key points
- A research company sent emails to several businesses claiming to be acting on a voluntary cooperation request from the CAA.
- The Guidance Unit in the Representation Policy Division handles advance consultations on plans that businesses intend to carry out.
- The CAA does not accept consultations or make comments about business representations that have already been made.
Overview
On October 19, 2026, the CAA confirmed that a research company had sent emails to several businesses soliciting their cooperation while claiming to have received a voluntary request from the agency.
The emails had subject lines such as "URGENT: Proposal for a Paid Survey" and stated that the Guidance Unit in the Representation Policy Division had requested contact by telephone, that companies using No. 1 claims were being contacted in sequence, and that businesses continuing to use such representations should organize their supporting evidence promptly. They also asked recipients to reply to the research company.
Impact
The CAA is urging consumers and businesses to exercise caution.
Details
The Guidance Unit in the CAA’s Representation Policy Division accepts advance consultations on plans that businesses intend to carry out. It does not accept consultations or make comments about business representations that have already been made.
The title of the published material is "Warning About Emails Falsely Claiming to Have Received a Research Cooperation Request from the CAA."