Japan Rice Trial Sale in Germany
Overview
The Ministry of Agriculture, Forestry and Fisheries announced that the EU Agri-Food Export Support Platform, in cooperation with the Embassy of Japan in Germany and JETRO’s Berlin office, will hold a trial sale of six varieties of Japanese rice at KaDeWe, a department store in Berlin. Sales will run from October 12 through 24, 2026, daily from 10:00 to 20:00 local time, except October 18. The article describes the platform’s role and locations, as well as the sales venue and varieties.
Key points
- A trial sale of Japanese rice will be held at KaDeWe, a department store in Berlin.
- The six varieties on sale are from Hokkaido, Akita, Miyagi, Yamagata, Niigata, and Kumamoto.
- The trial sale will serve as an opportunity to continue efforts to expand exports of Japanese rice in Germany.
Overview
The Ministry of Agriculture, Forestry and Fisheries announced that the EU Agri-Food Export Support Platform, in cooperation with the Embassy of Japan in Germany and the Japan External Trade Organization (JETRO) Berlin office, will hold a trial sale of Japanese rice at KaDeWe, a department store in Berlin, Germany. The ministry plans to use the sale as an opportunity to continue efforts to expand exports in Germany.
The Agricultural and Food Export Promotion Platform consists mainly of JETRO, Japanese overseas missions, and the Japan Food Product Overseas Promotion Center (JFOODO). It was established at 16 locations in 10 countries and regions starting in 2022 to provide comprehensive, specialized, and ongoing support to food-related businesses and others in export markets. The EU platform opened locations in Paris, France, and Brussels, Belgium, in May 2022, and is responsible for promoting products through an all-Japan effort and collecting and sharing information on EU regulations.
Details
The sales period is Monday, October 12, through Saturday, October 24, 2026, excluding Sunday, October 18. The venue is the sixth floor of KaDeWe Berlin in Berlin, Germany. Sales hours each day are 10:00 to 20:00 local time.
The varieties on sale are Yumepirika from Hokkaido, Akitakomachi from Akita Prefecture, Hitomebore from Miyagi Prefecture, Tsuyahime from Yamagata Prefecture, Koshihikari from Niigata Prefecture, and Morinokumasann from Kumamoto Prefecture.