This is the first preliminary report on the survey of foreign visitors conducted for the 2025 Osaka-Kansai Expo.
Key Points
1. Survey Overview
- Survey period: 10 weekdays from June 3-16, 2025 (8:00-20:00 daily)
- Survey location: JR Sakurajima Station (nearest station to Expo venue)
- Target: Foreign visitors planning to visit or who have visited the Expo
- Respondents: 341 people
- Face-to-face survey using tablets
2. Visitor Nationality Composition
- East Asia: 36.4% (China 14.7%, Taiwan 14.1%, Hong Kong 5.9%, Korea 1.8%)
- North America/Oceania: 23.2%
- Europe: 16.7%
- Kansai, Tokyo International, and Narita airports account for over 90% of entries/exits
3. Travel Within Osaka and Japan
- Osaka destinations: Dotonbori 55.1%, USJ 43.7%, Osaka Castle 38.1%
- Only 16.1% visited "Expo only," most visitors toured other locations
- Domestic destinations: Kyoto 54.5%, Kanto 39.0%, Nara 23.8%
- Only 18.5% visited "Osaka only"
4. Popular Pavilions and Events
- Signature pavilions: "Amplifying Lives" 13.8%, "Resonating Lives" 11.4%
- Domestic pavilions: Japan Pavilion 40.5%, TECH WORLD 12.6%, GUNDAM 11.7%
- International pavilions: USA 13.2%, Australia 12.9%, China 12.6%
- Popular events: "One World, One Planet." 13.5% (highest)
5. Technologies of Interest
- Smart mobility: 38.1%
- Future cities: 37.5%
- Japanese culture: 34.6%
- High interest shown in advanced technology exhibitions at the Expo
The article shows that approximately 80% of Expo visitors also tour other regions of Japan, demonstrating that the Expo contributes to creating tourism demand throughout Japan.