This is a research report (PDF format) by the Ministry of Internal Affairs and Communications on "Survey Research on Virtual Platform Cases in Other Countries for Promoting Internet Distribution of Broadcast Content."
Key Points
1. Background and Purpose of the Research
- Urgent need to promote internet distribution of broadcast content
- Collection of advanced virtual platform cases in other countries
- Aimed at obtaining insights for Japanese broadcasters
- Conducted as part of broadcasting system reform in the digital age
2. Virtual Platforms Under Investigation
- Detailed investigation of advanced cases mainly in Europe and America
- Analysis of joint distribution platforms by broadcasters
- Comparison of technical specifications, operational systems, and business models
- Extraction of success factors and challenges
3. Initiatives in Other Countries
- Analysis of regulatory environment and policy support in each country
- Methods for building cooperation systems among broadcasters
- Understanding viewer usage trends and needs
- Evaluation of platform operation sustainability
4. Applicability to Japan
- Organization of current situation and challenges of domestic broadcasters
- Technical consideration for introducing virtual platforms
- Proposals for necessary institutional arrangements and support measures
- Development of roadmap for implementation
5. Future Prospects and Recommendations
- Measures to promote convergence of broadcasting and internet distribution
- Ways of cooperation among operators
- Measures to improve viewer convenience
- Building sustainable business models
The article clarifies the possibilities and challenges of building virtual platforms for promoting internet distribution of broadcast content in Japan, with reference to advanced cases in other countries.