This is a research report (PDF format) by the Ministry of Internal Affairs and Communications on "Survey Research on Building Virtual Platforms for Promoting Internet Distribution of Broadcast Content."
Key Points
1. Necessity of Building Virtual Platforms
- Establishment of efficient internet distribution infrastructure for broadcast content
- Response to diversifying viewer needs
- Cost reduction and efficiency improvement for broadcasters
- Strengthening competitiveness with global distribution platforms
2. Technical Considerations
- Architecture design of distribution systems
- Requirements definition for Content Management Systems (CMS)
- Integration methods for authentication and billing systems
- Coordination methods with existing broadcasting infrastructure
3. Business Model Considerations
- Organizational form of platform operating entity
- Revenue model and cost-sharing mechanisms
- Organization of rights relationships among participating operators
- Framework for advertising distribution and viewing data utilization
4. Demonstration Experiments and Evaluation
- Implementation plan for pilot projects
- Verification of technical challenges and solutions
- Analysis of usability test results
- Identification of improvements for full-scale introduction
5. Recommendations for Implementation
- Proposal for phased introduction approach
- Necessary deregulation and institutional arrangements
- Promotion system through industry-academia-government collaboration
- Development of medium to long-term roadmap
The article conducts specific technical and business considerations for building virtual platforms to promote internet distribution of broadcast content in Japan, presenting a feasible implementation plan.