デジタル時代における放送制度の在り方に関する検討会（第34回）配付資料

This is the distributed materials for the 34th meeting of the "Study Group on Broadcasting System in the Digital Age." The meeting discussed the current state and future of the broadcasting industry, as well as institutional surveys of other countries.

Key Points

1. Meeting Overview

Date and time: Wednesday, July 9, 2025, from 14:00
Format: Web conference
Agenda: Hearing on broadcasting as an industry and research reports
Minutes of the 33rd meeting also distributed as reference material

2. Companies Interviewed and Their Presentations

dentsu Japan: Value enhancement of television media and data utilization going forward (Document 34-1)
Hakuhodo Inc.: Current state and future of broadcasting business (Document 34-2)
Hearing from two major advertising agencies on strategies for enhancing television media value
Consideration of new business models through data utilization

3. Research Report (Nomura Research Institute)

Research study on prominence systems in other countries (Document 34-3)
Trends in display priority systems for broadcast content overseas
Positioning of broadcast content on digital platforms
Comparative analysis of regulatory frameworks and implementation status in various countries

4. Research Report (Mitsubishi Research Institute)

Research study on construction of virtual platforms (Document 34-4)
Possibilities for new distribution infrastructure for broadcast content
Organization of technical feasibility and challenges
Analysis of overseas cases and applicability to Japan

5. Positioning and Future Direction of the Study Group

Comprehensive review of broadcasting system in the digital age
Consideration of sustainability and competitiveness enhancement measures for the broadcasting industry
Balancing viewer convenience with the public role of broadcasting
Need for institutional design that responds to technological innovation