JETRO to Exhibit JAPAN MALL Booth at China Import Expo
Overview
JETRO will set up a JAPAN MALL booth at the 9th China International Import Expo in Shanghai, China. Under the theme “Food Connects Us, Enriching Moments,” it will showcase Japanese content and IP products, food and alcoholic beverages, and the food service sector, supporting business development in the Chinese market. In response to consumer trends that value emotional experiences, the booth will offer exhibitions and promotion as well as online business meetings. JETRO will also coordinate with the 2027 International Horticultural Expo, helping build international momentum.
Key points
- JETRO has participated in the China International Import Expo on an ongoing basis and will exhibit again this year.
- Using emotional value, a focus attracting attention in China, as its angle, JETRO will promote the appeal of Japanese content, IP, and food.
- Through product introductions at the booth and online business meetings, JETRO will support business development in the Chinese market.
Overview
As part of its JAPAN MALL program, which supports Japanese companies' overseas expansion, JETRO works to promote e-commerce sales to China and create business meeting opportunities. China is one of the world's largest e-commerce markets, and online sales are expected to help companies develop sales channels.
According to the survey and report cited in the source, many consumers prioritize emotional experiences when purchasing products, and many young people have paid for emotional value. IP-related products are also considered one of the major consumer sectors.
Impact
Through promotion at the booth and the creation of business meeting opportunities, JETRO will support Japanese companies in developing the Chinese market.
Through initiatives coordinated with the International Horticultural Expo, JETRO will help build international momentum.
Details
The booth's theme is “Food Connects Us, Enriching Moments.” It will introduce products and services in content and IP, food and alcoholic beverages, and food service, promoting the experiences and appeal brought by Japanese content and food.
For content and IP products, the booth will showcase products featuring Japanese characters and others. For food and alcoholic beverages, it will seek to raise awareness among Chinese consumers and buyers. For food service, it will highlight Japanese food culture and related attractions, aiming to create new business opportunities.
In addition to product exhibitions and promotion at the venue and e-commerce sales promotion, JETRO will use its online business matching platform, Japan Street, to arrange business meetings between Chinese buyers and Japanese companies.
The venue is the National Exhibition and Convention Center (333 Songze Avenue, Qingpu District, Shanghai, China). The organizers are China's Ministry of Commerce and the Shanghai Municipal People's Government. The booth will be located in zone A1-01 of the Agriculture and Food Products Exhibition Area in Hall 8.1.