35 Startups Selected for the Japan Pavilion at CES 2027
Overview
JETRO has selected 35 Japan-based startups to exhibit at CES 2027, which will be held in Las Vegas, United States, in January 2027. The Japan Pavilion in Eureka Park, the event’s startup area, is planned near the main entrance. Participating companies will represent fields including AI, health tech, mobility, robotics, and entertainment.
Key points
- JETRO has selected 35 Japan-based startups to exhibit at CES 2027.
- The Japan Pavilion is planned near the main entrance to Eureka Park.
- The pavilion aims to blend Japan’s alleyway culture with the open atmosphere of U.S. events, creating a space where visitors can enjoy discovering technology and meeting people.
Overview
CES is a global technology conference where major companies and startups from around the world present their latest technologies. More than 140,000 people are said to attend each year, making it an opportunity for Japanese companies to reach global markets and develop their businesses.
Since 2019, JETRO has set up the Japan Pavilion in Eureka Park, the event’s startup area, to support promising Japanese startups in expanding overseas.
At the previous CES, in 2026, more than 4,000 companies from around the world exhibited, including 1,200 startups. Attendance exceeded 140,000, and the Japan Pavilion also drew considerable attention.
Details
Exhibiting companies span a wide range of fields, including AI, health tech, mobility, robotics, and entertainment.
The pavilion is planned near the main entrance to Eureka Park. It aims to blend the charm of Japan’s alleyways, where there is something new to discover at every turn, with the open atmosphere of U.S. events, creating a space that draws visitors in and lets them enjoy new encounters with technology and people.
The event will be held in Las Vegas, United States. JETRO says it will continue sharing details of its activities and information about events accepting applications.