15 Cruise Reception Projects Selected for FY2026
Overview
The Ministry of Land, Infrastructure, Transport and Tourism selected 15 projects following the second FY2026 application round for the Cruise and Other Inbound Passenger Reception Promotion Project, which aims to promote sustainable cruising. The projects support enhancing tourism content to distribute cruise port calls across regional areas and strengthening promotion of cruises operated by Japanese cruise lines.
Key points
- Fifteen projects were selected for implementation in the second FY2026 application round.
- The project aims to promote sustainable cruising.
- The project supports the regional distribution of port calls and greater awareness of cruises operated by Japanese cruise lines.
- The number of cruise ship port calls in Japan in REIWA 7 exceeded the pre-COVID peak, reaching a record high.
Overview
The Ministry of Land, Infrastructure, Transport and Tourism is implementing a project to promote the reception of inbound passengers, with the aim of promoting sustainable cruising. The number of cruise ship port calls in Japan in REIWA 7 exceeded the pre-COVID peak, reaching a record high.
Impact
The project will promote the regional distribution of cruise port calls as a response to overtourism occurring at major ports of call. It will also strengthen promotion to address the lack of awareness of cruises operated by Japanese cruise lines among international visitors to Japan.
Details
On September 18, REIWA 8, the Ministry of Land, Infrastructure, Transport and Tourism announced the results of the second FY2026 application round and selected 15 projects for implementation. Eligible initiatives include enhancing tourism content to distribute cruise port calls across regional areas and strengthening promotion of cruises operated by Japanese cruise lines.
The project supports initiatives to promote sustainable cruising by addressing overtourism at major ports of call and the lack of awareness of cruises operated by Japanese cruise lines.