2025 Osaka-Kansai Expo Foreign Visitor Survey - First Report

Overview

This is the first preliminary report on the survey of foreign visitors conducted for the 2025 Osaka-Kansai Expo. ## Key Points ### 1. Survey Overview - Survey period: 10 weekdays from June 3-16, 2025 (8:00-20:00 daily) - Survey location: JR Sakurajima Station (nearest station to Expo venue) - Target: Foreign visitors planning to visit or who have visited the Expo - Respondents: 341 people - Face-to-face survey using tablets ### 2. Visitor Nationality Composition - East Asia: 36.4% (China 14.7%, Taiwan 14.1%, Hong Kong 5.9%, Korea 1.8%) - North America/Oceania: 23.2% - Europe: 16.7% - Kansai, Tokyo International, and Narita airports account for over 90% of entries/exits ### 3. Travel Within Osaka and Japan - Osaka destinations: Dotonbori 55.1%, USJ 43.7%, Osaka Castle 38.1% - Only 16.1% visited "Expo only," most visitors toured other locations - Domestic destinations: Kyoto 54.5%, Kanto 39.0%, Nara 23.8% - Only 18.5% visited "Osaka only" ### 4. Popular Pavilions and Events - Signature pavilions: "Amplifying Lives" 13.8%, "Resonating Lives" 11.4% - Domestic pavilions: Japan Pavilion 40.5%, TECH WORLD 12.6%, GUNDAM 11.7% - International pavilions: USA 13.2%, Australia 12.9%, China 12.6% - Popular events: "One World, One Planet." 13.5% (highest) ### 5. Technologies of Interest - Smart mobility: 38.1% - Future cities: 37.5% - Japanese culture: 34.6% - High interest shown in advanced technology exhibitions at the Expo The article shows that approximately 80% of Expo visitors also tour other regions of Japan, demonstrating that the Expo contributes to creating tourism demand throughout Japan.