Largest Franchise Business Exhibition in Western Mexico Held, Food Sector Shows Vitality

The franchise business exhibition "Expo Franquicias Guadalajara" was held on August 22-23 in Guadalajara, Jalisco, Mexico. Companies from western Mexico and Bajío regions, centered on local Jalisco state and including Aguascalientes, Michoacán, Colima, and San Luis Potosí states, participated with over 100 companies from diverse sectors including food service, real estate, beauty, automotive services, education, and tourism. Besides companies, the Mexican Franchise Association (AMF), National Chamber of the Restaurant and Seasoned Food Industry (CANIRAC), and Mexican Restaurant Association (CMR) also had booths. Industry conferences covered themes such as "Profitability of Food Service Franchises," "Women Entrepreneurs Promoting Brands," and "Best Practices for Franchisors and Franchisees," with attendees gathering market trends and management expertise. Food-related exhibitors were the majority, with traditional Mexican cuisine and fast food joined by growing interest in Asian cuisine. "Kokkiri Ricedog," specializing in Korean-style hot dogs, is a brand opened by Koreans in Puerto Vallarta, Jalisco, using imported Korean ingredients. The established sushi chain "Sushi Roll" with over 100 domestic stores also exhibited. The related event "Feria Internacional de Franquicias" is scheduled for March 6-8, 2026, in Mexico City.