Event Overview The content-related event "Animation and More Summit 2025" was held in Mumbai, western India, from August 22-24. This seventh edition of the event was organized by local company Animation Xpress, which specializes in the animation, gaming, manga, and VFX industries. The event attracted 29,000 attendees from domestic and international companies interested in the latest trends, technologies, and business opportunities in the content industry, with approximately 80 companies exhibiting—more than four times the number from the 2024 event.
Expanded Participation of Japanese Companies Many Japanese companies participated for the first time, with Toyota serving as the main sponsor, and companies including Anime Times, Fujifilm, Sony, TV Tokyo, Nissin Foods, and Yakult setting up booths. JETRO participated as a country partner, promoting the online catalog site "Japan Street." Indian distribution and streaming companies interested in acquiring Japanese IP licensing and anime production companies considering remakes for the local market attended.
Expert Lectures and Cultural Exchange Pokémon and Avex gave presentations on Japanese anime trends, and JETRO New Delhi office announced support measures for Japanese companies entering India. Tetsuro Araki, director of popular anime "Death Note" and "Attack on Titan," appeared as a special guest to discuss Japanese anime culture and production techniques.
Strengthened BtoC Elements In 2025, the event focused on BtoC in addition to BtoB, also hosting the anime fan event "Anime India 2025." Cosplay competitions and anime-related merchandise sales were held, attracting many visitors interested in Japanese anime. The organizers stated they took care to ensure that counterfeit products were not displayed or sold at the venue.