Tolaram Group, Which Acquired Guinness Nigeria, Seeks Partnerships with Japanese Companies

Tolaram Group CEO announced seeking partnerships with Japanese companies including African expansion of Japanese beer brands. The Singapore-based conglomerate acquired 58.02% of Guinness Nigeria from Diageo for approximately 22.9 billion naira, later increasing to 70.86% through minority buyout. Nigerian beer market is forecast at .39 billion in 2025 with Heineken subsidiary Nigerian Breweries as market leader. Tolaram leverages existing Africa food business foundation and efficient family business operations to expand beer business across Africa. The company manufactures Indomie instant noodles and Kellogg cereals in Nigeria, seeking to strengthen food and beverage portfolio through brand power and local distribution network synergies.