JETRO published a report on September 16, 2025, clarifying the e-commerce overview in Brazil, aimed at supporting Japanese companies e-commerce related business activities in Brazil.
Survey Purpose and Background
This report aims to support Japanese companies interested in e-commerce related business in Brazil. Brazils e-commerce market is expected to grow based on population, GDP, and internet/mobile device penetration, positioning this as important foundational material for digital marketing strategy planning in the country. The comprehensive 33-page survey provides detailed analysis of Brazils e-commerce environment current status.
Survey Content Structure
The report analyzes the current environment surrounding Brazilian e-commerce (EC) from multiple perspectives, providing an overview of EC market size, consumer trends, and major EC operators in Brazil. Particularly detailed analysis covers major platforms including Mercado Livre, Amazon, and Shopee, clarifying each platforms characteristics, market share, and strategic positioning. These analyses provide specific guidelines for Japanese companies to consider platform selection and strategies when entering the Brazilian market.
Major Operator Interviews Conducted
To enhance survey reliability and practicality, interviews were conducted with major EC operators Shopee, Soneda, and Nishiki Sake, with content included in the report. These interviews gathered insights from practical business development perspectives on challenges and success factors in local business development, market entry points, and consumer behavior characteristics. Particularly as Japanese company market entry cases, these companies experiences and lessons provide valuable reference information for other Japanese companies.
Report Creation Structure
This report was created through collaboration between JETROs Digital Marketing Department Platform Business Division and JETRO São Paulo Office, combining insights from both Japanese headquarters and local offices for comprehensive content. This structure provides both theoretical analysis and practical information based on local realities, enabling more effective support for Japanese companies entering the Brazilian market.
The article evaluates that Brazils e-commerce market has high growth potential based on population, GDP, and digitalization progress, with this report serving as important foundational material for Japanese companies strategic planning and practical development in Brazilian market entry.