New Landmark to Lead Matsuyama's Urban Renewal
Overview
On September 8, 2026, the Minister of Land, Infrastructure, Transport and Tourism certified the “(tentative name) Iyogin New Head Office Building: New Main Building Replacement Project” as an outstanding private-sector urban renewal project plan in the emergency urban renewal area around Matsuyama Castle. The plan will create green spaces, an office building with high seismic performance, and facilities open to the community, contributing to the promotion of the area's appeal and support for people unable to return home during disasters.
Key points
- The Minister of Land, Infrastructure, Transport and Tourism certified the “(tentative name) Iyogin New Head Office Building: New Main Building Replacement Project.”
- The project will create green spaces seamlessly connected to the sidewalks.
- An office building with high seismic performance will be developed and used as a temporary stay facility for people unable to return home.
- A large hall and other facilities open to the community will promote Ehime Prefecture's industries and history, financial education, culture and the arts, and tourism information.
Overview
On September 8, 2026, the Minister of Land, Infrastructure, Transport and Tourism certified the “(tentative name) Iyogin New Head Office Building: New Main Building Replacement Project” as an outstanding private-sector urban renewal project plan in the emergency urban renewal area around Matsuyama Castle. The project is a private-sector urban renewal project centered on rebuilding the head office of a local bank in the Matsuyama area.
The plan combines development that harmonizes with surrounding buildings, Matsuyama Castle, and Shiroyama Park; area redevelopment; disaster-prevention functions; and efforts to promote the area's appeal.
Impact
The certified project operator may receive financial support from the Organization for Promoting Urban Development and special tax measures.
The project is expected to contribute to urban renewal through green spaces, temporary stay facilities during disasters, and efforts to promote the area's appeal.
Details
Based on exchanges of views with neighboring businesses, the building plan will harmonize with buildings along the roadway. Greenery extending from Matsuyama Castle and Shiroyama Park will continue into the site, creating a green space where everyone can spend time, seamlessly connected to the sidewalks.
The lower floors will include open spaces with cafes and a large hall open to the community. The facilities will introduce Ehime Prefecture's industries and history, provide financial education seminars in cooperation with local elementary schools, and share information on culture and the arts and tourism.
The office building after the head office is rebuilt will have enhanced seismic performance and can be used as a temporary stay facility for people in the area unable to return home when a major disaster occurs.