JETRO analysis of trends from Expo West 2025, the largest natural and organic products trade show in the United States, held in Anaheim, California in March 2025. The event featured over 3,500 exhibitors from 80 countries and attracted more than 80,000 buyers and industry professionals. Key trends include advanced plant-based alternatives using innovative ingredients like oats, hemp, and mushrooms; functional foods targeting gut health, immunity, and mental wellness; sustainability initiatives including regenerative agriculture and upcycled food products; and personalized nutrition based on genetic and microbiome data.
Exploring US Food Market Trends: Expo West 2025 Dynamics and Trends - Regional Analysis Report
Overview
JETRO analysis of trends from Expo West 2025, the largest natural and organic products trade show in the United States, held in Anaheim, California in March 2025. The event featured over 3,500 exhibitors from 80 countries and attracted more than 80,000 buyers and industry professionals. Key trends include advanced plant-based alternatives using innovative ingredients like oats, hemp, and mushrooms; functional foods targeting gut health, immunity, and mental wellness; sustainability initiatives including regenerative agriculture and upcycled food products; and personalized nutrition based on genetic and microbiome data.
This summary was automatically generated by AI. Please refer to the original article for accuracy.
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