Overview
This article analyzes the results of the Ministry of Internal Affairs and Communications' 2024 Information and Communications Media Usage Survey.
## Main Points
### 1. Changes in Media Usage Time
- Internet usage time: 225.8 minutes on weekdays (+12 minutes year-on-year)
- TV viewing time: 143.5 minutes on weekdays (-8 minutes year-on-year)
- Solidification of reversal: Internet exceeds TV across all age groups
- Smartphone usage time: 198.3 minutes (60% of all media)
### 2. Usage Patterns by Age Group
- Ages 10-20: Internet 390 minutes, TV 45 minutes
- Ages 30-40: Internet 250 minutes, TV 120 minutes
- Ages 50-60: Internet 180 minutes, TV 200 minutes
- Ages 70+: Internet usage exceeds TV for the first time
### 3. Rapid Expansion of Video Distribution Services
- Usage rate: 75.3% (+8.2 percentage points year-on-year)
- Paid service subscription: 45.8% (Netflix, Amazon Prime, etc.)
- YouTube usage: 92.5% (most across all age groups)
- Simultaneous/catch-up distribution: 35.2% daily use
### 4. SNS and Information App Usage
- LINE usage rate: 95.1% (fixed across almost all generations)
- Instagram: 52.3% (over 85% among young people)
- X (formerly Twitter): 45.2% (slight declining trend)
- TikTok: 28.5% (75% usage among teenagers)
### 5. Future Outlook and Social Impact
- 5G proliferation: High-quality video viewing becomes standard
- Metaverse: 45% awareness but only 3% usage
- Information gap: Improvement in elderly digital divide
- Advertising market: Digital advertising exceeds 70%
The article concludes that the complete digital transformation of media usage has been established, and DX response for traditional media survival is now unavoidable.
This summary was automatically generated by AI. Please refer to the original article for accuracy.
This article analyzes the results of the Ministry of Internal Affairs and Communications' 2024 Information and Communications Media Usage Survey.
Main Points
1. Changes in Media Usage Time
- Internet usage time: 225.8 minutes on weekdays (+12 minutes year-on-year)
- TV viewing time: 143.5 minutes on weekdays (-8 minutes year-on-year)
- Solidification of reversal: Internet exceeds TV across all age groups
- Smartphone usage time: 198.3 minutes (60% of all media)
2. Usage Patterns by Age Group
- Ages 10-20: Internet 390 minutes, TV 45 minutes
- Ages 30-40: Internet 250 minutes, TV 120 minutes
- Ages 50-60: Internet 180 minutes, TV 200 minutes
- Ages 70+: Internet usage exceeds TV for the first time
3. Rapid Expansion of Video Distribution Services
- Usage rate: 75.3% (+8.2 percentage points year-on-year)
- Paid service subscription: 45.8% (Netflix, Amazon Prime, etc.)
- YouTube usage: 92.5% (most across all age groups)
- Simultaneous/catch-up distribution: 35.2% daily use
4. SNS and Information App Usage
- LINE usage rate: 95.1% (fixed across almost all generations)
- Instagram: 52.3% (over 85% among young people)
- X (formerly Twitter): 45.2% (slight declining trend)
- TikTok: 28.5% (75% usage among teenagers)
5. Future Outlook and Social Impact
- 5G proliferation: High-quality video viewing becomes standard
- Metaverse: 45% awareness but only 3% usage
- Information gap: Improvement in elderly digital divide
- Advertising market: Digital advertising exceeds 70%
The article concludes that the complete digital transformation of media usage has been established, and DX response for traditional media survival is now unavoidable.