This report presents the results of a corporate survey on work engagement enhancement conducted in FY2024.
Key Points
1. Survey Overview and Response Rate
- Target: 10,000 companies nationwide (5,000 SMEs, 5,000 large companies) HR departments
- Responses: 2,395 (24.0% response rate)
- SMEs (under 300 employees): 1,330 responses (26.6% response rate)
- Large companies (300+ employees): 1,065 responses (21.3% response rate)
- Survey period: August 26 to November 1, 2024
2. Engagement Awareness Reality
- Companies that understand the meaning of "engagement": 51.6%
- "Heard the term but don't understand the meaning": 28.4%
- "Never heard the term": 19.9%
- Work engagement awareness: 73.8% (among companies that understand the meaning)
- Employee engagement awareness: 80.5% (among companies that understand the meaning)
3. Survey Implementation Status
- Companies conducting work satisfaction surveys: approximately 40%
- Employee satisfaction surveys: 24.8% (most common)
- Engagement surveys: 16.6%
- Pulse surveys: 3.1% (least common)
- Companies not conducting surveys: 57.3%
4. Survey Frequency and Question Count
- Satisfaction/engagement surveys: 66.1%, 64.0% conduct annually (most common)
- Pulse surveys: 25.7% monthly or more, 14.9% quarterly (high frequency)
- Question count: 11-20 questions (22.7%) and 51-100 questions (22.7%) tied for satisfaction surveys
- Pulse surveys mostly 10 questions or less, reflecting real-time monitoring characteristics
5. Industry Characteristics
- Manufacturing responses: 502 companies (21.0%), highest
- Healthcare/welfare: 562 companies (23.5%)
- Wholesale/retail: 345 companies (14.4%)
- Diverse responses from IT, services, and other industries
The article shows that while about half of Japanese companies understand the concept of engagement, actual measurement and improvement initiatives remain at about 40%, indicating significant room for expansion.