Saudi Arabia Fashion Commission Holds Investment Roadshow in Tokyo, Targets Market Size of .8 Billion

The Saudi Arabia Fashion Commission held an investment roadshow in Tokyo on September 8, 2025. Investors and industry stakeholders from both countries participated to discuss the rapid growth and investment opportunities in Saudi Arabia's fashion sector. The commission regularly holds these events in various countries to attract investment, having previously been held in Paris, France, and the United States.\n\nThe Saudi fashion market is experiencing remarkable growth, with the government targeting a market size of .8 billion. This ambitious goal reflects Saudi Arabia's commitment to diversifying its economy beyond oil dependency as part of Vision 2030. The fashion sector has been identified as a key area for economic transformation and job creation.\n\nThe roadshow provided detailed information about investment incentives, regulatory frameworks, and market opportunities available to international investors. Participants learned about the strategic advantages of entering the Saudi market, including access to the broader Middle East and North Africa region, favorable investment policies, and growing consumer demand for fashion products. The event facilitated networking between Japanese and Saudi business leaders, potentially leading to future partnerships and investments in the expanding Saudi fashion industry.