Survey for Improving Public Relations Activities (FY 2024) - Public Awareness of Japan's Fiscal Situation and Perception of Tax Burden and Benefits

This report summarizes the results of a survey on public awareness of fiscal conditions and tax burden/benefits consciousness, which was commissioned by the Ministry of Finance to NEO Marketing Co., Ltd. and conducted in March 2025.

Key Points

Survey Implementation Overview and Methodology

• Combined approach using both web-based and venue-based survey methods
• Web survey report (PDF: 5,102KB) provides detailed analysis of nationwide online survey results
• Venue survey report (PDF: 1,355KB) contains detailed face-to-face interview results
• Latest data from FY 2024 captures current state of public awareness regarding fiscal conditions

Survey on Public Awareness of Fiscal Conditions

• Quantitative measurement of public understanding and interest in Japan's fiscal situation
• Analysis of awareness levels and sense of urgency regarding fiscal deficits and government debt balance
• Detailed examination of differences in awareness by generation and region
• Investigation of media and information sources' influence on awareness formation

Analysis of Tax Burden and Benefits Consciousness

• Survey on public understanding and satisfaction with tax allocation
• Analysis of the balance between perceived benefits and burden regarding social security and public services
• Exploration of tolerance levels and conditions for future tax burden increases
• Assessment of actual conditions regarding intergenerational fairness in burden and benefits

Implications for Public Relations Improvement

• Presentation of effective fiscal public relations directions derived from survey results
• Identification of improvement points in information provision methods to deepen public understanding
• Utilization by the Public Relations Office of the Documentation Division, Ministry of Finance (extension 5946) for strategic review of public relations
• Consideration of effective combinations of digital media and traditional media approaches

This article provides important survey results that scientifically examine public awareness of fiscal conditions and consciousness regarding tax burden and benefits, offering fundamental data and improvement directions for realizing more effective fiscal public relations activities.