Rice Consumption Trend Survey Results (DI)

This document presents the results of a rice consumption trend survey conducted by the Rice Stable Supply Support Organization. Implemented as a regular market survey aimed at expanding domestic rice consumption and understanding demand trends, it provides detailed analysis of consumer rice purchasing behavior, price consciousness, quality evaluation, and changes in consumption patterns. Survey items include changes in household consumption since the COVID-19 pandemic, trends in the restaurant industry, changes in rice demand in the prepared food market, and interest levels in functional rice and specially cultivated rice due to rising health consciousness. The survey quantitatively captures differences in consumption patterns by age group, region, and household composition, providing fundamental data for the effective development of rice consumption promotion measures. It is utilized for policy formulation aimed at maintaining and expanding domestic rice demand and improving farmers' income, while also serving as important reference material for product development and marketing strategy formulation by rice-related businesses. This survey research is positioned as crucial for Japan's food security and agricultural promotion.