JETRO published a regional analysis report on Canada's Zero Emission Vehicle (ZEV) market on July 31, 2025.
In Canada, ZEV new vehicle registrations in 2024 reached 270,985 units, a 43.6% increase from the previous year, accounting for 14.6% of all new vehicle registrations (1,859,549 units). ZEVs are defined as three types: Battery Electric Vehicles (BEV), Plug-in Hybrid Vehicles (PHEV), and Fuel Cell Vehicles (FCV), with statistics covering the combined total of BEVs and PHEVs. BEVs recorded 202,103 units (40.7% increase from previous year) and PHEVs recorded 68,882 units (52.8% increase).
By province, Quebec has the highest ZEV ratio at 30.9%, followed by British Columbia at 20.9% and Ontario at 8.1%. Under the goal of net-zero greenhouse gas emissions by 2050, the Canadian government has announced mandatory 100% ZEV new car sales for passenger cars and pickup trucks by 2035, planning phased introduction starting with 20% for 2026 models and reaching 100% by 2035.
As purchase support, the federal government's "iZEV Program" provided subsidies up to CAD 5,000 (approximately 540,000 yen), but was temporarily suspended in January 2025 due to high demand. By manufacturer, Tesla led in subsidy recipient numbers with 43,158 units (20%), but experienced a 9.7 percentage point market share reduction from the previous year, indicating market diversification.
In production, GM Canada's CAMI plant produced 20,711 units of the commercial ZEV "BrightDrop Zevo," a significant increase from 5,775 units the previous year. Meanwhile, Stellantis, Ford, and Honda have implemented delays or revisions to production plans, adjusting according to market demand trends.
The article indicates that Canada's ZEV market continues rapid growth under strong government policy support, but is currently in a period of subsidy system reduction and production capacity adjustment, with ongoing industrial structure transformation toward the 2035 complete ZEV transition goal.