A knowledge collection published by the Rural Development Bureau, Ministry of Agriculture, Forestry and Fisheries in March 2025, systematically organizing knowledge and practical know-how for sustainable development of farm stay areas.
This knowledge collection analyzes successful cases, failure cases, and problem-solving methods accumulated in farm stay areas nationwide, organizing best practices for sustainable farm stay area management. Specific response measures for challenges faced at each stage from farm stay business startup to maturity are shown.
For organizational management, effective management methods for farm stay promotion councils, regional resident consensus formation processes, and collaboration methods with diverse stakeholders are explained in detail. Particularly, specific methods are introduced with actual implementation examples regarding regional leader development, generational succession response, and external human resource utilization methods.
For business strategy, comprehensive coverage spans from basic marketing concepts to practical methods regarding regional resource discovery and utilization methods, target market setting, and promotion strategy planning and implementation. Additionally, methods for expanding into diverse markets such as inbound response, entry into educational travel markets, and corporate training market development are explained in detail.
For financial management, practical perspectives explain understanding farm stay business revenue and expenditure structures, building sustainable business models, fundraising methods, and effective utilization of subsidies and grants. Particularly, analysis using actual numerical examples is provided regarding initial investment recovery plans, operating cost optimization, and revenue source diversification.
For quality control, specific improvement methods are shown regarding accommodation facility management standards, experiential program quality improvement, safety management system establishment, and customer satisfaction improvement. Additionally, establishment of PDCA cycles for continuous quality improvement and utilization methods for customer feedback are explained in detail.
For human resource development, comprehensive explanations span from design to implementation regarding farm stay coordinator training, experiential instructor skill improvement, customer service improvement, and multilingual response capability acquisition. Particularly, development methods for unique human resource development programs utilizing regional characteristics are emphasized.
For regional collaboration, practical methods based on successful cases are introduced regarding creating synergistic effects through collaboration with other farm stay areas, forming wide-area tourism routes, and implementing joint promotions. Additionally, detailed explanations are provided regarding building collaboration with diverse entities including government, private companies, and educational institutions.
The article concludes that for farm stay areas to achieve sustainable development, balanced initiatives in organizational management, business strategy, financial management, quality control, human resource development, and regional collaboration are necessary while utilizing regional characteristics.