Anime Tourism Demonstration Project Results Presentation
The Cabinet Office Intellectual Property Strategy Promotion Office will hold a results presentation meeting for the "Cool Japan Showcase/Anime & Manga Tourism Festival" via YouTube livestream on September 11, Reiwa 7 (2025), from 2:00 PM to 4:00 PM. The presentation will announce the results of three years of behavioral and awareness surveys of foreigners interested in anime and manga, implemented since fiscal 2023, along with the outcomes of demonstration projects conducted at the 2025 Osaka-Kansai Expo.
Expo Demonstration Project "Anime & Manga Tourism Festival"
The demonstration project conducted at the 2025 Osaka-Kansai Expo venue from April 30 to May 2, Reiwa 7, aimed to utilize anime and manga content to communicate Japan's regional attractions to foreign visitors and promote regional visits, food culture experiences, and traditional cultural activities. This initiative is based on the "New Cool Japan Strategy (decided by the Intellectual Property Strategy Headquarters on June 4, Reiwa 6)," positioning anime and manga content as an "entry point" to generate interest in Japan, promoting strategic measures for inbound tourism attraction and overseas expansion of Cool Japan-related industries.
Specific Content of the Presentation Meeting
The presentation will be managed by the Japan Anime Tourism Association, with Nippon Broadcasting System's announcer Naoki Yoshida serving as moderator. The program consists of three parts: Part 1 features Planning Officer Naomi Sai-do explaining the "Content and Regional Revitalization Virtuous Cycle Plan" outlined in the "Intellectual Property Promotion Plan 2025." Part 2 includes Executive Managing Director Yoshimasa Mori reporting on the three-year foreign awareness survey review, expo demonstration project results, and future anime tourism challenges.
Public-Private Collaboration in Anime Tourism Development
Part 3 discussion will feature Shizuoka City, Japan Airlines (JAL), KADOKAWA, and Wan Wan Bing as expo exhibitors, conducting opinion exchanges based on actual implementation experiences. These collaboration examples demonstrate new models where diverse entities including local governments, airlines, content companies, and creators realize regional revitalization and inbound expansion through anime tourism. The presentation is available for free viewing on YouTube (https://www.youtube.com/live/0vTELTIpCIA) with no advance registration required.
Strategic Significance for Regional Development
This comprehensive anime tourism initiative represents Japan's systematic approach to leveraging its cultural soft power for economic development. By combining systematic research on foreign visitor behavior with practical demonstration at a major international event, the project establishes evidence-based frameworks for regional tourism promotion. The multi-stakeholder collaboration model involving government agencies, private corporations, and creative industries showcases Japan's integrated approach to cultural diplomacy and economic growth, providing replicable strategies for other regions seeking to capitalize on cultural tourism opportunities while building sustainable partnerships between content creators and local communities.