JETRO published a "Corporate Trends in ASEAN Digital Sector and Hearing Survey of Japanese Companies" providing comprehensive analysis of corporate trends in the ASEAN digital market with a population of approximately 700 million and challenges facing Japanese companies.
The report details how global companies from the US, Europe, China, and South Korea are driving the market in ICT, AI, big data analytics, data center/cloud services, and semiconductors sectors. European companies include Ericsson, Nokia, and SAP SE; US companies include Google, Microsoft, Amazon, and IBM; Chinese companies include Huawei, Alibaba, and Tencent.
Key findings include:
- Intense competition among global tech giants for ASEAN market share
- Growing importance of local partnerships and government relations
- Regulatory challenges and digital transformation opportunities
- Investment trends in digital infrastructure and services
The survey highlights specific challenges Japanese companies face in competing with established global players, including the need for enhanced digital capabilities, strategic partnerships, and adaptation to local market conditions. Recommendations focus on leveraging Japan's technological strengths while building stronger regional presence.