Pet Fair Asia 2025 Overview
The specialized pet products trade fair "Pet Fair Asia 2025" was held from August 20-24, 2025, at the Shanghai New International Expo Centre in China. Scale: The event utilized 25 halls including 8 specially designated halls, with over 2,600 companies from 92 countries and regions exhibiting. Visitors: Over 390,000 general visitors and more than 130,000 professional buyers attended.
New Initiatives: First-time events including "Pet Fashion Week" and "DISCOVER Good Products" were introduced to showcase the latest trends and new products in the pet industry to general consumers. The venue also featured intellectual property-related industries and matching events with overseas buyers.
JETRO Support Activities
As part of the 2025 Asia Caravan Project, JETRO supported the participation of 32 Japanese companies. The Japan Booth showcased products primarily in the following categories:
- Pet food
- Pet apparel goods
- Disinfectant sprays
- Hygiene products including shampoos
Exhibitor Results and Insights
Industry Knowledge Enhancement: Participating companies reported "receiving advice from pet industry professionals on necessary functions, product challenges, and important considerations in the distribution channel" and "learning that safe and secure products, similar to those used for children, are in high demand in the pet industry."
China Market-Specific Approaches:
- Active Participation: Companies actively participated in awards competitions and PR events promoted by organizers, attracting greater attention
- Swift Follow-up: Establishing WeChat response teams enabled immediate post-negotiation contact, facilitating smooth business follow-up
Growth Trends in China's Pet Market
Market Scale Data: According to KPMG China's "2025 China Pet Industry Market Report," the number of pets (dogs and cats) in China's urban areas reached over 120 million in 2024, representing a 2.1% increase from the previous year. The pet market size exceeded 300 billion yuan (approximately 6.3 trillion yen, at 1 yuan = approximately 21 yen), showing a 7.5% increase from the previous year and demonstrating continued expansion.
Consumer Mindset Shift: Recent years have seen an increasing number of people considering pets as family members, with growing intentions to use high-quality products. This shift is expected to expand market opportunities for Japanese products, which have a strong reputation for safety and security.