The Japan Tourism Agency made an important press announcement on tourism policy on July 31, 2025. It announced measures for promoting inbound tourism, revitalizing domestic tourism, and sustainable development of the tourism industry.
The announcement content includes important themes such as tourism demand recovery status, promoting tourism destination development, tourism human resource development, and advancing tourism DX. It also addresses strengthening tourism industry competitiveness and expanding contributions to regional economies.
It presents policy directions toward realizing sustainable tourism and promoting tourism nation building while strengthening cooperation with tourism operators and regions. This is positioned as important policy information for tourism industry development and regional revitalization.