【Brazil License Business Exhibition】 A license business exhibition was held in Brazil, where Japanese IP (Intellectual Property) showed strong presence. The overseas expansion of Japan content industries including anime, characters, and games drew attention.
【Popularity of Japanese IP】 Japanese anime characters, game-related IP, and traditional designs gained high popularity locally. The high level of interest in Japanese culture in the Brazilian market and the potential for licensing business were confirmed.
【Background of Market Expansion】 With Brazil economic growth leading to middle class expansion and digital platform proliferation, demand for licensed products has increased. Particularly, interest in Japanese pop culture among younger generations is driving market expansion.
【Future Prospects】 Brazil is positioned as an important emerging market for Japanese companies, with market entry through licensing business being anticipated. Developing products and sales strategies adapted to Brazil-specific market needs through collaboration with local partners remains a challenge.